If you have a website, it’s time to turn it into a source of passive income. In this article, we’ll talk about what it means to monetise a website and the simple ways you can make a website earn money. What is website monetization Monetizing a website is a way to make money through the […]
Category: <span>SEO</span>
We have to think about SEO with the right way of thinking: it is a valuable marketing investment and a long-term investment. Thus, as with any other investment, it is very important to consider two important elements: Cost and ROI. However, because of the complexity and intangible nature of SEO, calculating both the initial cost […]
Almost every business, regardless of size or industry, has some sort of online presence. Some have websites, others have social media pages, and some are limited to creating accounts on google my business, ebay and gumtree. But online representation is necessary for all businesses. Organic search remains the most valuable source of traffic that can […]
The need to update your site or purchase a new domain can be highly compelling if you want to change the look of your website, rebrand or try out some new website enhancing tools. In most cases such an undertaking aims to build a site that will retain web traffic and respond to the needs […]
At the start of the Millennium, the Internet was in its infancy, which meant that most of us barely used it for any substantial benefit other than for entertainment or information purposes. It was also the time when few of us, who had access to adequate resources, were able to accumulate massive profits by building […]
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]
