Category: <span>Brand development</span>

At the start of the Millennium, the Internet was in its infancy, which meant that most of us barely used it for any substantial benefit other than for entertainment or information purposes. It was also the time when few of us, who had access to adequate resources, were able to accumulate massive profits by building […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]